Axession - 11:30 am on Nov 2, 2005 (gmt 0)
This might be a bit late for my input but what I have learned over the years in this field is that one always has to consider, that businesses with online shops, ecommerce or simple static sites in the end are there to make money. So going on about making things cheap is not the answer.
I have learned not to be shy about asking a good price depending on the product, availablity, type of customer etc. These are the key-point. Don't think too technical, but be a marketeer - therefore a solution for a work shop selling custom made tables might not be as expensive as for a company selling fashion hats, even if the amount of work is the same.