Web_Footed_Newbie - 10:17 am on Jul 6, 2005 (gmt 0)
It's funny how we emarketers get trapped into thinking only about what we can do on the web...
How about small print ads in targeted travel magazines in the UK? Have a catchy call to action, get the audience to the site on a particularly designed landing page, and them give them a referral fee for telling there friends about you (viral offline marketing - I just coined this phrase!)
A-B test landing pages for PPC advertising and study the results over and over; the real gold is found in improved conversions. Just think, if your conversion rate is 2%, and you increase it to 2.5%, that is a 25% increase in business!