It seems clear that others think this is a great post. Since forums are all about debate, I hope people will not bite my head off when I say I disagree.
Buying a web site is buying a business. Anyone selling a site for three months profit is probably going to better spend his or her time ignoring the buyer entirely and letting the site turn to dust. THREE MONTHS? What kind of short termism do you guys live on on that side of the pond?
A sound business (though not necessaruily web based) should be one that won't vopourize overnight. As near safe to bricks and mortar as you can get. Now - if a web site business was a s "safe as houses", then in the UK a buyer would consider a multiple of maybe 3 years, not 5 months. The buyer would take 10-15 years to "double his money" by banking it, so doubling it in 5 year represents value for money.
Now, I understand entirely that a web business is hardly a house, but you should have a site that has real users, real visitors, real buyers before it is even worth talking to a potential buyer.
That's just my opinion.