fiu88 - 8:32 pm on Jan 22, 2005 (gmt 0)

>I don't really see how word of mouth works for an exclusively online business unless you're some kind of industry giant. The Inter-nut is a pretty crowded place.

There are thousands of forums people use to share thoughts, ideas and experiences in dealing with vendors...... Word of mouth on 50K strong forum pumping your site is going to translate into BIG word of mouth traffic........