jmbishop - 4:53 am on Sep 23, 2004 (gmt 0)

Why don't you offer a punch card that can only be printed from the website. They bring the card in and for each beer they buy they get a punch. After 5 beers they get the 6th free. You could call it the "Online 6 Pack."

If he offers a wide range of beers he could have a "Beers Around The World" where they have to order each beer and then get to punch it off. I think "Old Chicago" does this. After they buy all the beers they get a t-shirt or key fob or something.

You could even require them to register and they can track their beers online...