PhraSEOlogy - 3:32 pm on Jul 14, 2004 (gmt 0)

Richard Branson is a good example of someone who can create a business and make money without being greedy.

He has taken on big corporations in the past who tried to put him out of business because he tried to give consumers a good deal. The side-effect of being attacked by faceless corporations was to make Bransons customers even more loyal to his brand. Even thought he now has many comapnies and has made millions of dollars he has not exploited his customers.

I guess its down to the mindset of the individual. what matters more - simply making money regardless of consequences or making money and being able to sleep at night.

I think Branson can sleep at night - others I am not so sure about.