tedster - 6:27 am on Sep 17, 2000 (gmt 0)

>>...a group of SEOs has a contract stalled BECAUSE the firm is in the middle of reworking their $22 Million ad budget with Yahoo!<<

That's the place where the SEO money needs to come from, not the IT budget. Consistent good rankings can often do more for the bottom line than the latest razzle-dazzle piece of "creative" from marketing. And it's much more direct to track.