mivox - 7:51 pm on Mar 24, 2001 (gmt 0)

I do not collect data that would be saleable...

The idea of sites selling marketing data gives me the heebie-jeebies, and I know I'm not alone. Of course, you can sell non-personally identifiable statistics about which groups buy which products, but without asking for obtrusively personal information, you can only really supply data sorted by browser type, operating system, and geographic location.

As far as direct marketing... unless it's opt-in through some kind of online form, I consider it junk mail. (That said, I have sent money off for a few things I got pitched to me through the mail... so it does work to a certain extent ;) ) I can't imagine any form of internet direct marketing that would not be obnoxious.

Perhaps I am lacking in imagination on this topic? Can anyone illustrate for me any data collection/internet direct marketing methods that would not be seen as invasive?