mrsubmit - 6:36 am on Oct 29, 2000 (gmt 0)

Hi Dave!

Thanks for chiming in. Maybe we can throw some ideas around and the pros can tell us how naive we are. ;)

I've thought a bit about how to approach this from a pricing and positioning perspective.

I've considered delivering custom bids on a case-by-case basis versus a tiered pricing structure based on various "packaged" offerings. That seems clean but I also want to stay away from the "we'll submit your site to over 2,000 search engines for only $99" approach.

I see that as relating to positioning and I've thought about how important it is to manage client expectations in the face of all the hype out there from scammers and spammers. I want to ensure that clients are realistic about SEO and understand that it's a long-term process involving coordination of site design, content, and marketing.

Maybe it's too difficult to devise a pricing scheme to fit every site and situation. Client A may have an existing site and be very open to modifications, Client B may be very attached to an existing site structure and wants you to do your work outside the current site, while Client C may be starting from scratch. I dunno, I'm just thinking aloud here and hope that others with more experience will jump in. :)