EditorialGuy - 2:18 am on Feb 6, 2014 (gmt 0)
The value for the visitor has not necessarily anything to do with additional content added to the websites. That's a very narrow way to judge a site. At least when it comes to ecommerce. The main value to me as a visitor would be prices, level of customer service, shipping cost, and order processing time.
Google Search isn't Yelp or Angie's List. IMHO, the algorithm has enough trouble ranking pages appropriately based on content, never mind trying to figure out who's got the best combination of product selection, prices, shipping fees, return policies, customer service, etc.