superclown2 - 12:25 pm on Jan 13, 2014 (gmt 0)
This is hummingbird in full force my friends. Google is now more efficiently determining relevancy NOT based off exact match keywords, but through others means.
This is another observation I agree with. Very few of the searches I am making since this update produce websites whose titles match the key phrase I typed in and in many cases they are scarcely relevant. To me this is illogical. Searchers want to find exactly what they are looking for and find it quickly otherwise they go elsewhere. Is this a big Google experiment I wonder?