---- Google Updates and SERP Changes - January 2014
superclown2 - 12:03 pm on Jan 13, 2014 (gmt 0)
Sites with high domain authority which are NOT specifically targeting certain keywords are somehow ranking on page 1.
Yep, this is what I'm seeing in the UK. Search for green square widgets and the first page is big sites selling plain widgets, period. I've got sites getting good hits for search terms they appear for on page two because page 1 is a waste of time. My Bing business is up 20% on this period last year too. I don't think that these facts are unrelated.
It's not game over yet for the little guy, but there is certainly a shift in focus that will have to be made.
I've made a decision to optimise all new sites for Bing from now on. I produce good, relevant sites packed with information targeting precise niches (well I would claim that wouldn't I) and I quite simply make more money from a stable, top 3 position in Bing than I do from a page 2 Google position which can vanish at any second.