goodroi - 2:05 pm on Dec 17, 2013 (gmt 0)
If you don't have the time to learn or follow the best practices for semantic searching, you might want to rethink your priorities.
It is not glamorous to talk about things like schema markup & HTML 5 but these boring and annoying newer issues are what can give your site the winning edge.
Some of you are probably thinking that using schema or HTML 5 simply makes it easier for the all-evil Google to steal your content. I'll be honest you do have a valid concern but if you ignore it, it will not go away. Your competition will do it and Google will get the content from them and give them the traffic. You need to figure out a new strategy for your site to deal with the current situation so you can incorporate these best practices and still profit. Maybe something like putting the best content behind a paid wall? Get creative!
Holding on to old techniques and technology is not a smart idea. It is like insisting on only selling printed newspapers and ignoring the fact that the world has changed and now people like to get their news online. Change is not fun but staying up to date on best practices is vital to success.
How do you use semantics? or How do you suggest others use it?