luckychucky - 5:43 am on Dec 12, 2013 (gmt 0)
You, as a user, may not be very impressed but that's a casually pedantic, throwaway dismissal. Fact is, it's a product line which continues to fascinate and delight customers going on 20 years now. The vast scale of the Internet has turned niche markets into mass markets, finding huge customer bases for focused specialty offerings.
If one sold hand-blown glass vases (and I don't, it just came to mind as yet another hypothetical example) the distinctions between each highly unique product would be mainly visual. Each picture being worth a thousand words, a user who finds his pleasure in viewing and collecting such vases would be impressed indeed to explore a site offering thousands of prime examples of same, all listed using the most relevant, exact words which clearly specify... what they are.
While it approaches truth to state that
this is also a commentary on how pathetic search in its present form can be.
some business models just plain ain't built for organic search
But to contend as a blanket declaration that user experience of the website itself will suck, independent of how Google likes or dislikes it in the SERPs, or that the product line or business model are flawed, solely by virtue of the fact that Google's mangled search functionality craps on it — that's just sad.
Whatever the theoretical product being offered, if one site specializes in an enormous selection of that item for which a user specifically searches, he will have an impressive user experience, and that one site will be the. most. relevant. to his search. But Google will likely 86 the site. It's not the user experience which will suck. The search results will suck.
It also helps explain why Google still sucks so royally as a shopping engine, even despite its floundering attempt to compensate via its lame sponsored-shopping functionality. Google doesn't favor straightforward, easily accessible cataloguing of product offerings. Google favors blather: blogs and backlinks from blogs: Twitter, chatter and blather.
In any case, it's a waste of time to gripe ad infinitum about what's wrong with Google. As a practical matter I've learned that by and large I need to find a way to indirectly describe my products in circuitous ways, because I will be penalized if I describe them using clear terms which best describe them for what they are. Regrettably you've all answered my question. So, thanks.