---- Charity links, a good idea or potentially dangerous?
FranticFish - 6:43 am on Dec 9, 2013 (gmt 0)
How many "real people" (not webmasters) even look at footer links?
In my experience, enough people to make it worthwhile putting useful stuff there too.
It's a fairly recent trend for lots of sites have a 'mini-sitemap' at the bottom of the page with the most important links from the main menu, plus terms/privacy. On bigger sites that aim to field queries with FAQs or forums then the contact link is often there.
Now that people have got more used to scrolling, a more detailed menu at the bottom of the page often means you don't need to go back to the top to carry on into the site.
I know from looking at the click percentages overlay in Analytics that links down there do get clicked on.
Footer links may be a dirty word to some but I think there's a world of difference between 10pt nearly invisible keyword anchors to various sites, and a second navigation system. Since this is where partner / family / associate links also traditionally go, I'd really not think twice about a banner ad for a charity here. It could even be something approaching a USP and the altruism demonstrated might produce trust or other 'sales-friendly' feelings in visitors. I'd really hope that Google would be able to tell the difference.