Real life example of search. I spent a long while looking for a S3 accessory in Google this week. I wanted to buy it and sadly nobody seemed to have it. Then I decided to use my brain and looked directly on 2 of the biggest retail sites online. Guess what? In stock and shipping. Case in point. This is the biggest example I've seen in my life where a search engine can't find what I'm looking for. I could understand if this was an obscure product or website. If a search can't tell me where to find a product and it's listed on one of the top 3 online retailers? Using brain and not search, I found a second site selling the item. That second site is a top authority site also regarding those accessories. This was to me, my biggest eye opener. I didn't do one search and then give up. I spent some good amount of time using various terms trying to find this damn item. So when a search engine can't spare me having to manually check every site, the trust really really really really goes out the window. I'm not suggesting a different search engine could have done it better. I wasn't doing an A/B test.