---- Google Updates and SERP Changes - December 2013
EditorialGuy - 3:39 pm on Dec 7, 2013 (gmt 0)
Didn't know what Amazon's product ads were, so I looked. If those pages are only showing product ads, how does that not fall under the 'thin affiliate' guidelines?
It's no different from encountering stub pages from Wikipedia, CNet, ZDNet, etc. in results for informational searches. Big brands do seem to get a pass. Is that intentional? Maybe--but not necessarily.
I'd imagine that big brands like Amazon, Wikipedia, CNet, Tripadvisor, etc. do well with user testers and Google's contract quality evaluators, simply because people tend to prefer the familiar. The average person may be more likely to point at Amazon or Wikipedia and say "I like that one better" in an flashcard-speed comparison against Yoursite or Mysite. And even if such comparisons are used only to train a machine-learning process, they're going to have an influence on Google's search rankings.