scottsonline - 9:28 am on Dec 5, 2013 (gmt 0)
@ohno it already is all ads on page one when you think about it.
In our niche the top 1/3 is stuffed with product ads and regular ads. The right 1/4 of the screen is all ads already. The bottom 1/5 is ads. Jammed in the middle are doorway pages to amazon where amazon gets a bite of the apple. Think people are misunderstanding me. This isn't amazon store pages it's a page with a title and few h tags repeating the product name and a link to the 3rd party non amazon store that says "this is an ad"
Part of what google is serving in our niche as organic is just amazon ads hosted on amazons site and they always rank in the top 3! Now add useless YouTube videos and image results and already today December 2013 about 10% of any page is unique organic results. They crowded everything else out.
I do think it's overload. It looks like yahoo when they started going down. The "ad" tag looks like the yahoo paid "new" tag to me. They removed the shading on ads to make them appear to look like regular organic results.