hasek747, that is interesting. A competitor of ours copies just about everything we do. Once he started an Amazon store his own website got a boost. They are obviously using Amazon as some kind of mega trust signal. If you are on Amazon you are the best right?! Forget the website that is 13 years old and first came up with the idea in favour of a 12 month old copycat! As above organic will be dead in 12 months IMO. Page 1 will be ads, will that push the user over the edge & go elsewhere?