hasek747 - 2:38 am on Dec 5, 2013 (gmt 0)
That's strange. I have a site that's around 1 year old and which is related to a popular product on Amazon. Since I am an Amazon affiliate, the word Amazon does appear in my articles quite often. Not only am I ranking above Amazon for the terms (say "Blue Widget"), but I'm also getting quite a lot of traffic from the keyword.... "Amazon Blue Widget" (I'm not ranking above Amazon for that one, but right below it).
Not only that, but traffic has been consistently growing for all my (own) sites over the last 4 months. If anything, from my perspective it looks like organic results and traffic are better than ever (since the 5 years I've been involved).
I really wish we could share our niches here.