austtr - 12:09 am on Nov 20, 2013 (gmt 0)
I've seen several recent comments in various threads about old sites suffering badly in the current SERP's. The discussions seem to be about sites 10 years old or more.
The stories usually describe sites that were successful for long periods (ie they followed Google's Guidelines, no spam, no link buying, well maintained) and then got hit... some Panda but mostly Penguin. Since the initial hit, the sites just slowly wither away. These sites typically do NOT get a manual action message in GWT so the problem is assumed to be algo related.
Diligent housekeeping, keeping the sites squeaky clean, following MC's recommendations, all of which used to bring about improvements, is now having no effect at all and the sites are now dead for all practical intents and purposes.
The main question being asked about these old sites is, even if its possible to unravel the link profiles (de-optimise anchor text etc) that come with the thousands of IBLs these old sites typically have, is that activity just going to be seen as manipulative, and prove to be just another reason for a demotion?
If there is any substance to this, then it would seem that old sites are between a very big rock and a very hard place. Does anyone have case histories than confirm or debunk this theory?