EditorialGuy - 3:34 pm on Nov 16, 2013 (gmt 0)
Unstable search results, in which rankings repeatedly undergo drastic changes, are a clear sign of fundamental problems in Google's approach.
Surely nobody (even the folks at Google) think Google's search results are perfect. Doesn't it make sense that Google wouldn't freeze its algorithm and filters for the convenience of site owners who take comfort in fixed rankings?
The Web is fluid. Why shouldn't search results be fluid? Just as important, if users were unhappy with "unstable" search results, wouldn't their dissatisfaction have an impact on Google's share of the search market?
Personal opinion: Google's search results are a long, long way from perfect, and I'd hate to see Google abandon its attempts to make them better.