---- How Google's SERP interface might look by the end of 2014
Robert_Charlton - 5:59 am on Nov 16, 2013 (gmt 0)
Last week, on Friday, Nov 8, Moz's Dr Pete Meyers presented a talk at an informal San Francisco Bay Area SEO community meetup on "Future SERP: The Face of Google in 2014", giving us a unique and data-driven glimpse of how he thinks Google SERPs will look by the end of 2014. I was in the audience, and was hoping Pete would share the material publicly.
He posted this article in the Moz Blog yesterday....
Future SERP: A Glimpse at Google 2014 Dr. Peter J. Meyers Nov 14, 2013 [moz.com...]
...This post is an attempt to take all of the things I've seen in the past six months and tell a story driven by real data. This is the story of how I think Google will look by the end of 2014, and what that implies about their direction and core philosophy.
In April of 2012, I launched "Project Algo Alert", a prototype that would later become MozCast. What was originally one "weather" station, designed to measure daily fluctuations in top 10 rankings across 1000 keywords, has evolved into 11 stations and three unique systems. One of those systems is Feature Alert, which was based on a simple idea – how could we detect when Google launched new SERP features, without any prior knowledge of what those features would be?
Feature Alert solves this problem by cataloging the basic building blocks of Google's source code, the container names and IDs in CSS....
As Pete describes it, "the system checks each building block against an archive," and if the block is a new object, it's cataloged, and he is alerted to a possible new feature. Pete's original expectation was that "something new might pop up a couple of times a month. As of writing this post, the system has captured 2,441 unique building blocks."
Key to Pete's approach in visualizing what the SERPs might look like in 2014 is to combine the desktop data with what he's seen on mobile...
When we see a new feature in testing and then realize it already exists on mobile, odds are good that that change is coming to desktop soon.
It's a fascinating article, which ties in with many other current Google developments, including the expansion of the Knowledge Graph and the importance of mobile.