---- Google's Matt Cutts: Comments Stuffed With Keywords May Be Seen As A Manipulative Link Scheme
webcentric - 7:51 am on Nov 15, 2013 (gmt 0)
Amazon is not a good example, given that the Google/Amazon relationship has been the subject of antitrust investigations by the US FTC.
It's a good point and then again, it's not such a good point.
My point is that if you're big enough to get in bed with Google then you're liable to do better in the SERPS or at least you're more attractive to them as a potential partner/revenue stream or whatever. It's turning into a big dog's game and the big dogs are colluding with one another while the smaller commercial players are getting squeezed out. It's about the money and, the more financial clout you wield, the better chance you'll be a Google customer (advertiser for example) or the more attractive the idea of forming strategic partnerships with you and catering to your interests becomes for G and others. The little folk have no chance of playing this game. It doesn't matter who's embroiled in an anti-trust suite and who hasn't been caught yet. It's all about getting as many hotels on Park Place as possible and shaping the environment to benefit the hotel owners.