webcentric - 5:36 am on Nov 15, 2013 (gmt 0)
Google has positioned itself as an interface or data-abstraction-layer between average surfers and the "real" Internet. It is a colored lens through which much of the world views Cyberspace and Google is adjusting the focus adjusting as it sees fit. You may not want your site ranked through rose colored glasses but sorry, that's what is in fashion right now.
The kid holding the magnifying glass, doesn't really care how the ant feels as it's bursting into flames and Google doesn't really care about publishers because it can wipe out whole colonies of them and still have plenty of content to show the masses. Bottom line, Google, Bing, etc. can and will do it their way (until a government or some divine being steps in) and I don't see them providing any meaningful information that will help webmasters understand how to escape their gravity or take advantage of it either. Obfuscation is a tool for controlling a situation and maintaining a competitive edge. So is misinformation and so are red herrings. This is a magic show and focusing on the misdirection is keeping everyone from seeing where the fire escape is.
I believe Google wants people to think this
Google = Internet and Internet = Google
"Can't wait till I get home so I can surf the Google."
We can talk till the cows come home about what Google wants and in the end, that's just what we'll get -- what Google wants! Google is not a just a search engine anymore. It's trying to replace what we know as the Internet with itself! All these hints we're getting are just about keeping everyone in the game until their Internet Abstraction Layer is fully implemented. Then I'll challenge you to try and get noticed through that lens.
Time to throw away your dated playbook and figure out a new way to reach the masses (perhaps smoke signals or drums). Keep playing this game and join the Dodo or evolve. Maybe even devolve a bit. Google may not like web-rings because they provide an alternative way to find information that doesn't fit into their plan. Perhaps it's time to revisit some of the things we abandoned because they didn't suit Google's master plan. Cowering to the master's whip will get you a cup of gruel after a backbreaking day's labor but you're never gonna get a day off and you'll always be one false move away from a lynching.
Call this off topic if you like. I'm thinking MC is off topic and has been for a long time.
ADDED: The Internet is an information network and if networking information is a bad thing for Google Vision then it's time for a new perspective on Cyberspace to emerge. Watch for it, use it, encourage it, promote it.