---- Google's Matt Cutts: Comments Stuffed With Keywords May Be Seen As A Manipulative Link Scheme
aakk9999 - 10:04 pm on Nov 14, 2013 (gmt 0)
Where is 'nofollow' in all of this? Unless the blog CMS is custom built then 'nofollow' links are standard on comments these days.
Excellent point, FranticFish.
I am wondering whether there is perhaps another reason - to encourage people who comment on blogs to use their own names? Or as Matt says in the video "..it's better often to leave your name, so someone knows who they are dealing with.."
Alternatively, it could be further push by Google to discourage link building alltogether, or perhaps nofollow links are weighed more than we are led to believe (emphasis mine):
"...at some point that can be considered a link scheme, at the very high level we reserve to take action on any sort of deceptive or manipulative link schemes that we consider to distort our rankings..."
I have just found the following YouTube video by Matt Cutts where he is also referring why nofollow links in comments *can* hurt your site and why (startng at 0:45):
"...it was clear that he was trying to piggy back on the traffic and drive the traffic from people reading the article directly to whatever he was promoting, so even if those links were nofollow, if we see enough mass scale action that we consider deceptive or manipulative, we do reserve the right to take action...."