---- Google Updates and SERP Changes - November 2013
EditorialGuy - 3:03 pm on Nov 26, 2013 (gmt 0)
But in last time i see Amazon also coming up for informational searches. Like Printer problems a.s.o. Not to mention that Amazon would be the last site to visit for printer problems.
Maybe because of advice in user reviews? I've often found technical advice (some of it quite useful) in reviews on Amazon's product pages. Some guy will buy the WX-1 widget, have problems figuring it out, finally get it working, and post what he did in an Amazon review. On occasion I've found multiple user reviews on an Amazon product pages that had useful how-to or troubleshooting information. At times it seems like Amazon is much of a "community" as Facebook or Webmaster World.
Disclaimer: I'm not suggesting that Google's SERPs are perfect. For some queries that any brain-dead searcher could recognize as "informational," Google returns corporate sell pages and e-commerce pages on the first page of results. (People who like to claim that Google's search results are intended to "sell more ads" should ask themselves why, in cases like this, Google is giving away the store.)