JD_Toims - 2:10 am on Nov 1, 2013 (gmt 0)
Bounce rate does make the most sense. It is the clearest signal to google that you are providing the content that the searcher is looking for.
So, does it mean the searcher left because the site sucked meaning the search engine missed the mark, or does it mean the searcher found the right answer on the first page they visited meaning the search engine was right on with the result?
I'm not sure how bounce rate is a "clear signal" by any means in isolation, but it could be I'm missing something by trying to take into account both sides of what it would possibly mean and how, as a search engine, I would interpret that.
The high bounce rate seems related to clicking on an ad and following on to a different website, vs back to the serps.
It's been said [by JohnMu, I think], even when people find "the answer" on a site they tend to "bounce back to the SERPs and continue clicking on results or refining the query" more often than not. Why? I'm not sure, possibly simply because it's "search", possibly for verification from another source, or possibly for more detailed information about a topic, but, whatever the reason, it still seems like it's a noisy signal to me, which has been stated repeatedly over the years by Google reps. for some reason.