---- Can a 13-year-old site recover on Google after a year of loss?
SevenCubed - 12:57 am on Oct 28, 2013 (gmt 0)
I've seen several comments over the years from Google to the effect that they know how to handle 404's...
Nooooooooooo. The site in question that I've mentioned above -- the pages are returning 410s -- absolutely. Verified numerous times via the Firefox Live Headers as well as server raw logs.
Google has them all listed as 404s in WMT. If that's knowing how to handle 404s I wouldn't want to see what WMTs would look like if they didn't know how. That's quite basic, page is returning explicit 410 -- "ah never mind lets record it as 404 anyway" -- because they don't know how to count higher? WMT has always been broken in many ways and it's painfully slow to update. I just use it for a general guideline.
But you are right to point out not to focus on that exclusively. It's just one of many things to take into consideration.
Also, berrysharpie, my comments about redesign are not intended to be about superficial surface appearance. I'm referring specifically about putting a new engine in an old car:
1) HTML5 (even if you don't yet need much of the functionality of html5). 2) CSS 3) CSS Sprites for images where possible 4) EMS-FOR-MEASUREMENT 5) RESPONSIVE-FOR-MOBILE 6) NUMEROUS SERVER VARIABLE TWEAKS 7) VALID CODE (W3C or other sources) 8) PAY ATTENTION TO SUGGESTIONS SUCH AS GOOGLE PAGE SPEED INSIGHTS 9) TOO MANY MORE TO LIST HERE... 10) SURFACE APPEARANCE IS MINOR UNLESS IT'S A SITE THAT ONLY IT'S CREATOR COULD LOVE.