turbocharged - 3:13 am on Oct 18, 2013 (gmt 0)
Those who predominately market information online are somewhat removed from the full effects of how Google has limited organic real estate for those who sell physical goods and services. Information queries are a much tougher nut for Google to crack then products or physical services, and I understand some will remain in their bubble until Google finds a way to pop it. Therefore I am not offended by remarks such as "focus on the real world." The real world, for legitimate businesses anyways, involves the sale of goods and services. The consumption of these goods and services drives 2/3 of our economy in the USA, at least according to what leading economists say.
To compete with the carousel, paid ads, Google shopping blocks, image blocks, YouTube videos, etc., one is *almost* forced to join Adwords for many search terms to appear above the fold. Throw in the Amazon, eBay and Wikipedia factors and the almost can be removed from my previous statement and replaced by *must* if they want any type of visibility on the first page of the search results in Google.
For small businesses, who also manufacture products and sell services, there is not much viewable real estate in Google to be found on. This is not a myth, but a fact. I could go on about how this limited organic real estate is dominated by Google's partners in the Internet Association, but that would stray away from the real issue - an increasingly pay to play environment for even moderate visibility in Google search.