turbocharged - 1:15 am on Oct 18, 2013 (gmt 0)
Google's reported earnings for this quarter were just released today. Earnings in the third quarter of 2013 exceeded that of 2012 by 12%. In the press release, Larry Page stated "We are closing in on our goal of a beautiful, simple, and intuitive experience regardless of your device."
Google also stated:
"Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 26% over the third quarter of 2012 and increased approximately 8% over the second quarter of 2013."
The increase in paid clicks is consistent with a shift away from sharing revenues with publishers by serving more ads in the search results. If you look at the number of complaints in this thread [webmasterworld.com], you can come to your own conclusion as to how publishers are benefiting from Google's growth.
The internet is simply not growing as fast as Google's profits, nor is Google acquiring highly profitable companies to keep pace with their double digit growth. To accomplish this, Google must use more of its real estate and leverage this real estate to promote their other products, services and companies. It's pretty clear this is exactly what they are doing.