EditorialGuy - 2:42 pm on Oct 16, 2013 (gmt 0)
Call me cynical but this push to get everyone on google plus and “authorship” now benefits the advertisers as displaying their photo in the adds pushes the organics yet further down the page….
On the other hand, it may increase clickthroughs for organic search results that show author photos and bylines.
Was this the end goal motive behind “authorship” and getting people on it in the first place with carrot on stick phrases like “will be a ranking factor…one day”?
Would it really make sense for Google to come up with an elaborate Authorship scheme just to give a small downward nudge to some (not all) organic results? The more rational explanation is that Google hopes to use Authorship (and, eventually, AuthorRank) to help users and its algorithm separate the wheat from the chaff.
As for the "sponsored review engine," which has been around for a while, it's advertising. And while it may push organic results lower on the page, that's a side effect, not the goal.