indyank - 3:18 am on Oct 15, 2013 (gmt 0) [edited by: aakk9999 at 11:35 pm (utc) on Oct 15, 2013]
i am not sure whether this is new or how many of you noticed this. Google now seems to have a sponsored review engine on top of SERPS. Check the image below and it is a full capture of my laptop screen. There is literally no organic results on top. This might soon be hurting the likes of tripadvisor, if not already. Google is not aggregating reviews/ratings but is getting them directly via its users via a separate platform that run on google.com. (I am not sure what their plans are but I am surprised that this has not been integrated with their Google+). However they choose to show it on top as a sponsored one as they get compensated from vendors who sell those packages or whatever.
[edit reason] Removed screenshot link [/edit]
[edited by: aakk9999 at 11:35 pm (utc) on Oct 15, 2013]