Robert_Charlton - 12:55 am on Oct 12, 2013 (gmt 0)
about 5 to 8 internal contentlinks
Regarding contextual linking, I feel it's often overdone in the name of SEO. I feel that it's helpful to users only in certain types of sites, say as footnotes in Wikipedia or the NYT.
In an ecommerce site, though, I'd be very careful about using inline contextual links, as I don't think the provide sufficient clues for users, and the temptation of many SEOs is to overuse them. See discussion here...
Introducing heavy internal linking to well ranking site
And, regarding this comment...
Matt Cutts has stated that internal link anchors are much less of a consideration for Google than external link anchors
Here's a discussion that leads to the video that's probably the source of this comment...
Googler Matt Cutts Quote about internal website links will not cause you any sort of trouble
When we got into discussing the actual video where Matt said something along these lines, it wasn't clear, at least to me, whether the statement applies to all situations. Again, I feel that too many contextual links, particularly those just trying to emphasize anchor text, are at best not counted... and probably likely to confuse users and Google's algo.
In general, when discussing what Matt meant, specific references are helpful so we can also discuss the context of his answer.