EditorialGuy - 12:55 am on Oct 11, 2013 (gmt 0)
On one side are people looking for something they don't already know about. On the other side are people who know exactly where they want to go, but need the search engine to take them there.
Good point. Whenever I'm in the mood to watch a certain MSNBC political news and commentary show on my computer (I don't have cable), I search Google because the show's URL is some obscure MSNBC address that I can't remember and haven't bothered to bookmark.
Not that Google is always helpful--lately, I've had to append "msnbc" to the name of the show to get the right result on page 1 of Google's SERP. (Where's personalization when you need it?)