turbocharged - 10:53 pm on Oct 10, 2013 (gmt 0)
Not being in the eCommerce sector and thus speaking as a consumer, if I am using the Internet to buy something, the only diversity I really need is in price.
I've always preferred evaluating service before making a purchase. Especially for items that require delivery by a freight truck, Amazon uses the absolute cheapest people they can find. I actually had something delivered from Amazon that came in a beat up UHaul truck. Providing customer service does cost money, and I realize that paying more for an item helps to cover this expense. Should I have a problem with what I bought, I rest knowing that I can pick up the phone and make a call. With Amazon you just can't do that.