Whitey - 4:07 am on Oct 10, 2013 (gmt 0)
For some. I would bet not for most.
Doesn't mean it's the best result though, and the user is not a measure of what's always best. Google directs the thinking. Sheep follow - that's where the "most" comes in.
Hypothetically, forcing search terms like " Brand name - widget " on users would more equal user intent. But serving up a result "widget" synonymous, with a brand is limiting. If a market vertical is limited to a few brands, then you do have uninteresting results that will go stale.
Try requesting a result, "alternatives to brand x" - there's not much out there.