Pop quiz - what is the domain name for amazon or ebay? Would you NEED to Google either of those companies to find their sites or could you type their addresses into the address bar yourself? I'm fairly certain most of you could get to them quite easily without a search engine so what value is Google providing if it features these sites too much?
The real value of Google was finding sites you didn't know about that were cool and had good information that there was no way you'd find on your own. You can't do that with Google anymore unless you wade through the big brands, I hope they realize that soon.