bimbo - 5:12 pm on Oct 8, 2013 (gmt 0)
E-commerce website that was hit by Penguin 2.0
Disavowed ~90-95% of domains in June with periodic spot checks.
So far, 2.1 has caused an even further traffic hit (which I'm surprised was even possible).
Other things to note: out of our competitors, we were really the only business of our size that appeared to suffer from Penguin 2.0, but thus far, it looks like a number of the other big names are taking hits with 2.1.
Only a small trickle of new backlinks since the original hit in May.
Been having to spend most of my time and energy patching up all the gaping content, design and UX holes in our website in what limited ways I can until we launch our new backend and are able to start working on our redesign.
I know it is still early, but at this point we are, for now, forgetting the entire concept of trying to fix all the past practices that have damaged traffic (e.g, the mountain of crap content that an oooold employee has plastered all across our website), and just focusing on gradually building everything anew.
If disavow actually leads to less algorithmic clamping by Penguin at some point, then that will be great, but not counting on it. No sense spending anymore time on something that has high odds of being a wasted time/effort investment.