RP_Joe - 4:28 pm on Oct 8, 2013 (gmt 0)
For people who have not read Chris Anderson's book - The Long Tail, I highly recommend it. The success of Amazon and Netflix is because of the long tail. But now its almost impossible to see long tail trends, LT desires, LT user intent.
I have found this extremely valuable in creating content that users want, rather than content I think they will like.