---- SEO after Hummingbird... why referrer data has become less relevant
hannamyluv - 3:19 pm on Oct 8, 2013 (gmt 0)
Do you mean in comparison to terms that you actually tried to target?
Not everybody tries to target keyphrases anymore. I have been targeting, I guess your could call it, "key concepts" for years now and have found that long tail traffic has been pretty accurate. Focusing on targeting keyphrases may have caused issues with long tail traffic because Google was confused as to the key concept.
The fact that G has removed the ability to see key phrase referrals and then this update indicates that they would like SEOs to move away from the idea of keyphrases and start thinking along key concepts. Actually, they are forcing SEOs into it now.