SevenCubed - 3:56 pm on Oct 3, 2013 (gmt 0)
Particuarly in the latter, I got the sense, from John's comments following the mention of Hummingbird at about 23:50 into the video, that Hummingbird looks at the different aspects of content included not just on a product page, but on a site, and it tries to return sites that satisfy the intent of a wide range of relevant and helpful queries.
If so, an SEO's concern is not so much about what keywords are included on a page, so much as what pages are included on a site... and, beyond that, how helpful the pages and the site are to a broad range of users.
Huh?! Is this a new concept for "SEO's"?!
I have always developed like that since day number one. I've always treated every site as an integrated whole and if someone wanted to present something on their sites that ventured too far away from the core topic I would dissuade them.
The old google keywords tool was valuable in that sense because at the bottom it used to provide "related terms". That was my barometer for gauging what sort of content should or should not be placed into a site.
If SEO's have only been focusing on pages as a stand-alone entity I can now understand why so many have tanked.
I've always approached site development from a perspective of how many of those "related term" queries can I also answer throughout the site as a whole thus giving each single page backup support. I've referred to it as "supporting content" in past posts here throughout WW without elaborating on what I meant by that. And nobody ever asked me what I meant by that, so I assumed everyone was on the same page and understood the concept.
Please, I need to hear from others here that you too have always approached it in this manner and that it's not a new concept!