netmeg - 2:50 pm on Oct 4, 2013 (gmt 0)
Yea I'm not sure I really want Google setting themselves up as the ecommerce police more than they already are.
I think it's more than value added *content* that is required though. I think you have to have a unique business plan, or a unique perspective or a unique service. If a hundred thousand websites including Amazon are selling plain white paper widgets in boxes of 100, there's only so much useful or unique content that one can provide there.
So after you've combined all the products you can combine, and tarted up the descriptions as much as you can without them looking like they were run through Drunk Google Translator, you maybe have to get creative with other areas of your business model, to keep people coming back to your useful ecommerce site.