---- Google Updates and SERP Changes - October 2013
Wilburforce - 12:27 pm on Oct 14, 2013 (gmt 0)
In small towns, the results are extremely thin.
I don't know whether you mean this in the context of the search term under discussion, or generally.
However, I generally try various terms on localities (Key-Term Town), and for one town local to me Google seems to be prioritising place over term, so - as Townsville doesn't have any Blue Widget suppliers - Blue Widgets Townsville gets results for Green Wodgets Townsville rather than Blue Widgets somewhere nearby.