aakk9999 - 4:57 pm on Sep 30, 2013 (gmt 0)
This is not a lots of pages to analyse and this is what I would do:
- Analyse 150 pages and find the best page to redirect to. Worst case, analyse these 50% of pages that do get traffic. Ideally the redirect would go to the same / very similar product, second best is to redirect to the category.
- If there is a page on the old site that does not really have any good page on the new site and the page does not generate much traffic, I would leave it 404. But if this page brings reasonable traffic, I would consider developing a page on the new site where this one could be redirected to (visitor-focused landing page, perhaps with an explanation why the product is gone or something).
- I would change the custom 404 pages on the old site to invite visitors to vist the new site.
- Before the old site hosting is shut down, I would point the old domain to the new hosting and create redirects (first make changes to .htaccess which will have a set of redirects based on host name = old site, after this re-point the old domain to the new site hosting webspace). In this way the business can keep the redirects from the old site indefinitely.