engine - 3:14 pm on Sep 30, 2013 (gmt 0)
A new site for a merged business on a new domain name and new host has been created and launched.
The new site is indexed in Google, but doesn't rank well.
The old site, on a different host is well-indexed in Google and very well ranked.
All the new urls are different from the old, in part because the merged business has additional products and product rationalization.
Redirecting the whole site is easy, but I was thinking of saving the traffic from the old long tail urls.
A 301 from old to new would be fine with the same structure, but we don't have that luxury of the exact url. It'll have to go to a section of the new site.
Note - GWT is not installed on the old site.
How would you go about redirecting those old urls from a site that will eventually be closed, for example, in a year's time?
If was asked before the new site was developed I might have suggested a more elegant solution.