-- Google SEO News and Discussion
---- Google Authorship not (yet) a ranking factor, per John Mueller
- 2:46 pm on Oct 6, 2013
Nike doesn't write. They publish. If Google uses the publisher tag somehow to improve Nike's SERP position, that covers that, but the reality is those companies already rank for EVERYTHING.
Bingo. And that's likely to be true even if the Nike/Amazon/TripAdvisor/whatever page consists of anonymous user-generated content or PR fluff.
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