mihomes - 4:12 am on Oct 6, 2013 (gmt 0)
Your name gives away a lot with this and I completely understand, however, it is just as easy to say the other side.
Would you rather read an article from Nike or from Joe Nobody at someblog.com?
There's nothing new about authors using pen names or brands being the face of information either.
I am not arguing against authorship - I am just saying there should be a method for a company to do the same, especially, keyword especially if authorship influences rank. There are too many holes in this proposal as is if they want to satisfy everyone and stop abuse, misuse, and problems with this method IMO. Although I have felt that way with a lot of things they have been doing lately.
I can promise you this... if authorship comes into play there are going to be loads of 'ghosts' releasing articles whether it has anything to do with a company, brand, product, or not. There will also be loads of real/fake profiles buying articles from others and releasing as their own work.