coachm - 10:29 pm on Oct 4, 2013 (gmt 0)
As an actual author, I desperately want Google to be able to link my books and ebooks to my websites, and I want "google points" for being a demonstrated expert in real life by virtue of those books and selling several 100k of books around the world.
I see authorship, hopefully, as a first step to link between real world expertise and on line expertise that goes way beyond links and popularity.
In fact, it's pretty much all in place. Amazon, for example, could provide a field on its author pages (which of course I have) to link to G+ to establish that the amazon author, Coachme is the same one as the one on Google+ and in turn, then I get extra ranking juice for my sites. It's almost a no brainer.
As for non-content stuff like product description, I can see Google doing similar things for products, brands, etc, although it's not altogether clear to me why it would help buyers, but maybe...
As for spamming, not sure how that works now, or how authorship tags would make a difference in ranking for spammers, even if it DID boost rank via linking real to virtual world?
For content producers, this MAY be the one smart thing google has done in years, but you never know.
On another note, the issues mentioned about employees moving on is easy to address, since we have both publisher and author pages. The publisher uses the publisher tag, and provides an in article byline, but NOT the author tag. This would make sense for some companies, since the author, an employee, shouldn't get credit for the work, which belongs to the company.
The sticky stuff comes with blogs, like Harvard Biz Review contributors, perhaps, but probably same deal. Blog submissions belong to them, regardless of author, so they are in effect the publisher.
What am I missing?