Robert_Charlton - 10:35 pm on Sep 23, 2013 (gmt 0)
I bet Google will tell us this is about privacy.
There's part of me that wants to say "privacy", my a**".... and another part that is thinking that there are some privacy aspects, but with Google keeping the data harvest away from competitors and for itself and advertisers... so that is a kind of privacy, but not evenly applied, with loopholes necessarily left for AdWords to function.
bumpski's post interesting wrt who else gets locked out of this information, besides us. Other intermediaries too.
In this earlier discussion, note, per the Danny Sullivan article referenced, the handling of SSL on mobile and the stripping out of referrer data there. Conceivably, the data that wasn't stripped out was already getting pretty much skewed....
Keywords "not provided" trend and consequences
Mar 10, 2013
And... does anyone remember wa-a-ay back, when Google tested Ajax-powered serps?...
Google AJAX Powered Serps Kills Referals
Feb 3, 2009
...I doubt that it is Googles will to break log analyzers and keyword trackers with this test. I think that is a by-product of whatever Ajax implementation google is currently testing.
On the third hand, it would probably drive alot of webmasters to look to AdWords for traffic. hmmm
And... another more recent sign on the horizon that I'd felt was ominous...
Google: Keywords tool will not be available without Adwords account
July 3, 2013